Back Back to Blogs

Global Market Advantage: How Diverse Teams Supercharge Your Business

Global Market Advantage: How Diverse Teams Supercharge Your Business

While geographical limitations no longer restrict businesses, global markets present exciting expansion opportunities. Yet, succeeding on this international stage requires more than just translated websites and marketing materials. The real answer to global domination? Diversity. Having a team that reflects the real world – all kinds of cultures, backgrounds, genders – isn’t just fair, it’s smart business. Let’s see how a diverse crew can supercharge your company and take you global.

Diversity in people’s backgrounds can create a lively and exciting work environment. When people from different cultures and experiences come together, their ideas can collide and spark new and creative solutions. This rich mix of ideas is beneficial in many ways. For example, it can help teams avoid getting stuck in an echo chamber and instead consider entirely new approaches. Diverse teams can also create products and services that resonate well in different markets. Of course, having a team with a variety of backgrounds creates a deeper understanding of what other customers want and need.

Diverse teams can also enhance brand image and reputation. People increasingly value the inclusivity of diverse cultures and backgrounds. A team with a variety of perspectives demonstrates to customers that you understand and aim to serve everyone. This builds trust and positions your brand as a leader. Additionally, a diverse team makes your company a more attractive workplace for talented individuals from all over the world. After all, in today’s world, people are wary of companies that seem culturally insensitive. A diverse team signifies inclusivity and social responsibility, enhancing your company’s reputation.

Speaking the same language (literally and figuratively) is another key to success. This is where diverse teams prove invaluable. Due to their diverse cultural and linguistic backgrounds, these teams can naturally communicate better with clients and partners from all over the world, building strong relationships that is important for any successful business operations.

Having a diverse team is also great for learning! Everyone brings their own ideas and experiences to the table. This constant sharing of knowledge benefits businesses in a few ways. First, people from different backgrounds can teach others about different cultures, which helps understand customers worldwide. Second, each person’s unique experiences add to the team’s overall knowledge, making the business smarter about the global market. Finally, diversity encourages teamwork and open communication. By learning from each other, teams become closer and better at creating new ideas.

The power of diversity extends far beyond simple inclusion. Studies consistently show that teams comprised of individuals from diverse backgrounds, cultures, and skill sets outperform homogenous groups. This rich tapestry of perspectives fosters innovation, creativity, and a deeper understanding of complex problems.

A Compelling Example: Filta

Filta exemplifies this concept by transforming customer engagement. By providing access to highly skilled team members worldwide, Filta empowers clients to build diverse, high-performing teams.

Imagine this: A company needs expertise in a specific niche market. Through Filta, they can connect with a team member who possesses not only technical skills but also a deep cultural understanding of the target audience. This cultural fluency builds more impactful customer interactions, leading to higher engagement and satisfaction.

“I always get the sense that the team is smiling, even when we’re communicating through chat, and I can’t even see them on video. They’re not just answering questions; they’re at the forefront of some of our larger initiatives, helping us grow our customer base and improve our product. It’s been a joy to work with my overseas colleagues.” 

– Amanda Calderon, Team Lead at Okendo

With the help of Filta, Okendo was able to employ more staff to provide five-star service to their customers and was able to hire highly skilled talent in Colombia and the Philippines, which enabled Okendo to reinvest in other critical business areas, driving further growth and success.

Filta’s global reach ensures a wider talent pool, meaning clients can find the perfect fit for their needs, regardless of location. 

“You guys deliver on what you say, so that’s always an A+, but it’s really about the service you are providing. You’re very vested in the staff as well as the company.”

– Sam Wood, CEO of Azura Fashion Group

Before their partnership with Filta, Azura’s customer service rate was about 50% at best. But since they have taken on a new team, the rate has grown to around 99% satisfaction.

In essence, it demonstrates how diverse, global teams, facilitated by Filta, can be a game-changer for businesses seeking to elevate customer engagement and access a talent pool filled with potential.

See how our clients are achieving success with diverse teams through Filta. Read their stories here!

Diversity is a strategic business advantage. Assembling a team with a global mindset will let you tap into a pool of creativity and fresh perspectives. This creates innovation, allowing you to tackle challenges from new angles. Diverse teams also bring a nuanced understanding of different cultures and markets, which translates to more effective communication and products that resonate with a wider audience. In short, building a diverse team isn’t just about inclusion, it’s also about building a stronger, more successful business that can give you a global market advantage.
Want to learn more about how you can build your diverse team? Visit or message Nerissa Chaux, Filta’s Co-Founder and Chief Growth Officer at and let’s discuss how your business can achieve a global market advantage.

Check out other blogs:

10 Top Trends Shaping the Future of Remote Work in 2024

10 Top Trends Shaping the Future of Remote Work in 2024

Go Global, Go Filta: Building Your Dream Team

Go Global, Go Filta: Building Your Dream Team

How Outsourcing Can Find You the Right Developers

How Outsourcing Can Find You the Right Developers