The 10-year partnership that launched 
a thousand franchises.

Filta’s first-ever client, Ripe Solutions, has worked with the same Philippine team member for a decade – helping launch UFC Gyms, Wingstop, Subway, and Johnny Rockets across Australia

The Origin Story.

Ten years ago, FiltaGlobal didn’t exist yet.

It was 2015, and Nerissa and Efren Chaux were building something entirely new: a BPO company that would treat offshore teams like true business partners, not disposable contractors.

Their first client? Ripe Solutions – a Brisbane marketing agency with big ambitions and tight margins.

The ask was simple:

Find ONE person in the Philippines who could handle .NET development work. Someone reliable. Someone who fit Ripe’s culture. Someone who could stick around.

What happened next changed both companies forever.

That first hire is still with Ripe today – 10 years later. Same person. Same commitment. Still delivering exceptional technical work for major clients including The Lott, Subway, UFC Gyms, and Wingstop.

This isn’t a case study about outsourcing. It’s a case study about partnership.

The Agency.

Ripe Solutions is what happens when “Thinkers meet Makers.”

Founded 15+ years ago in Brisbane, Ripe built its reputation on three pillars: Affordable, Flexible, Accountable. They’re the agency major brands call when they need franchise launches, brand repositioning, and campaigns that actually move the needle.

Their portfolio reads like a Who’s Who of Australian marketing:

The Lott (Australia’s Official Lotteries):
Record-breaking campaigns, millions of dollars raised
Subwa:
Complete brand repositioning (“Eat Well, Go!”)
UFC Gyms:
Digital marketing partner for Australian franchise launch
Wingstop:
US brand launch into competitive Australian market
Johnny Rockets: 
Another beloved US brand, Australian franchise rollout
Mater Prize Home:
Largest and most successful lottery draw to date
Telstra, Stellarossa, iAgeHealth, Rural Aid:
The list goes on

But in 2015, Ripe had a problem every growing agency faces:

They were winning. But winning was expensive.

The Challenge: 
The Australian agency
paradox.

By 2015, Ripe Solutions was in what agency owners know as “the danger zone.”

The situation:

Growing client base with increasingly complex demands
Reputation for exceptional creative and strategic work
Opportunities flooding in from major brands
Australian labor costs pricing them out of competitive bids
Brisbane’s smaller talent pool limiting hiring options
Razor-thin margins in an increasingly competitive market

“We were in a very competitive market where margins were under pressure,” explains Ripe’s Head of Digital, Josh Blackler. “It was also becoming difficult to recruit and retain great talent. The opportunities for creating a larger business were all around, but the downsides of that business development were holding us back.”

The specific pain points:

Cost Constraints

Australian mid-level designers: $85K+ annually
Australian developers: $150K annually
Australian copywriters: $75K+ annually
Total cost for a small production team: $200K-$280K/year

Meanwhile, competitors were undercutting on price while Ripe refused to compromise on quality.

Talent Scarcity:
Brisbane’s creative and technical talent pool was a fraction of Sydney’s or Melbourne’s. Every hire took months. Every resignation meant starting over.

Scalability Ceiling:
 Want to take on three new franchise clients simultaneously? That meant hiring 5-7 new people in a market where quality candidates were scarce and expensive.

Quality vs. Growth Dilemma Ripe could either:

Maintain quality with small team (and turn away revenue)
Scale quickly with questionable hires (and risk brand reputation)

Neither option was acceptable.

The Search: 
Finding a TRUE HR partner.

Ripe started researching offshore solutions like every agency does — with equal parts hope and terror.

The horror stories were everywhere:

“You’ll spend more time managing them than doing it yourself”
“Quality control is impossible from 5,000 miles away”
“The good ones leave after 6 months”
“Communication breakdowns kill projects”

The requirements were specific:

Start-to-finish HR management – Recruiting, onboarding, payroll, compliance
Cultural fit expertise – Not just skills, but personality and work style alignment
Long-term partnership mentality – Not a quick placement, but sustainable growth
Quality obsession – People who cared about Ripe’s brand as much as Ripe did
Australian + offshore capability – Handle both local and international hiring seamlessly

Key wins from the Filta partnership

Australian-only team: $310K+ annually for equivalent capacity
Filta multi-country team: ~$100K annually for same (or better) output
ROI: $210K+ saved annually, reinvested into growth

After a comprehensive market search, Ripe chose FiltaGlobal.

Why? Filta wasn’t pitching “cheap labor.” They were pitching a “strategic HR partnership.”

The Partnership: 
One hire that changed everything.

2015: Filta’s first-ever placement.

Ripe needed a .NET developer for custom web development and technical projects. Someone who could handle complex builds, collaborate with Australian teams, and maintain Ripe’s exacting technical standards. Filta delivered.

That team member is still with Ripe today — 10 years later.

Think about that: In an industry where 18-month tenure is considered “good,” Ripe and Filta achieved 10 years with their first hire.

What made the difference? 

Strategic Recruitment, Not Volume Hiring

Filta didn’t send Ripe 50 resumes. They sent 3 perfect candidates after:

Deep-dive sessions understanding Ripe’s culture and standards
Extensive vetting for technical skills AND personality fit
Cultural alignment assessment (not just “speaks English”)
Technical assessment for .NET proficiency and problem-solving

“Getting the right people can change your business entirely,” says Ripe’s CEO.

Embedded Integration, Not Outsourced Contractors

The Philippine team member wasn’t “offshore help.” They were Ripe team members who happened to be based in Manila.

Full integration into Ripe’s project management systems
Daily collaboration with Australian developers and strategists
Direct client exposure (with appropriate guardrails)
Career development and skills training

Recognition and celebration of wins

Full HR Management, Zero Headaches

60-70% cost savings vs. Australian-only teams
Higher margins while maintaining competitive pricing
Scalable capacity without proportional cost increases
Reinvestment capability — Savings funded business development and technology

The math that changed everything:

Australian-only team: $310K+ annually for equivalent capacity
Filta multi-country team: ~$100K annually for same (or better) output
ROI: $210K+ saved annually, reinvested into growth

Ripe could focus on client work. Filta handled the rest.

The Evolution: 
From one hire to full multi-country teams.

What started with one .NET developer evolved into something far bigger.

Phase 1: 
Philippines Production Powerhouse (2015-2017)

After the success of the first hire, Ripe expanded their Philippine team:

Filta recruited for Ripe:

Meta Ads Specialists — Social advertising for franchise clients
Copywriters — Email campaigns, ad copy, content creation
Additional .NET Developers — Scaling technical development capacity
Graphic Designers — Creative capacity for major campaigns
Project Coordinators — Client communication and workflow management

All working seamlessly with Ripe’s Brisbane team.

Phase 2:
Australian Expansion (2017-2020)

After the success of the first hire, Ripe expanded their Philippine team:

“Filta had become an integral part of our business,” Ripe’s team recalls. “Why wouldn’t we have them handle Australian recruitment too?”

Filta became Ripe’s complete Australian HR partner:

Sourcing talent across Brisbane, Sydney, Melbourne
Managing full recruitment lifecycle
Handling local compliance and onboarding
Strategic workforce planning

Phase 3: 
Strategic Multi-Country Operations (2020-Present)

Today, Ripe operates as a true multi-country agency:

Brisbane team: Strategy, senior creative, client relationships, leadership Philippine team: Development, production, social advertising, copywriting, project coordination. 

Collaborative workflow: Constant communication across time zones on major campaigns

The result? Ripe can promise — and deliver — what competitors can’t.

The Results:
A decade of growth, quality, and wins.

The transformation is remarkable:

Operational Excellence

6 weeks to 10 days — Recent technical website build
compressed by 83% thanks to Philippine development team
Flawless execution — Complex website delivered perfectly for major client under impossible deadline
24/7 productivity — Time zone advantage enables continuous workflow
Major brand launches — UFC Gyms, Wingstop, Johnny Rockets, Subway campaigns all relied on Filta teams
Record-breaking campaigns — Mater Prize Home’s largest lottery draw leveraged multi-country capacity

Financial Impact

60-70% cost savings vs. Australian-only teams
Higher margins while maintaining competitive pricing
Scalable capacity without proportional cost increases
Reinvestment capability — Savings funded business development and technology

The math that changed everything:

Australian-only team: $310K+ annually for equivalent capacity
Filta multi-country team: ~$100K annually for same (or better) output
ROI: $210K+ saved annually, reinvested into growth

“We didn’t just need an outsourcing agency, we needed a true partner who could take our hand and guide us through the process.”

The Defining Moment: 
6 weeks to 10 days.

Every partnership has a “prove it” moment. For Ripe and Filta, it was 2024.

The scenario:

Major client needed complex technical website rebuild
Original timeline: 6 weeks (already aggressive)
Client request: “Can you do it in 10 days?”

Most agencies would say no. Ripe said yes.

How? Their Philippine development team, led by that same .NET developer from 2015.

The execution:

.NET developers worked extended hours coordinated with Brisbane strategy team
Time zone advantage enabled 18-hour daily productivity
Filta’s HR support ensured team well-being during sprint
Quality control maintained throughout accelerated timeline

The result:

Flawless website delivered in 10 days. Client ecstatic. Relationship strengthened.

This isn’t just a success story. It’s proof that when you find the right partner, magic happens.

Ripe’s CEO offers this perspective:

“Getting the right people can change your business entirely. We didn’t just need employees – we needed partners who understood our standards and cared about our success. Filta delivered that 10 years ago, and they’re still delivering it today. That’s the partnership that transformed our agency.”

The 10-year partnership that launched 
a thousand franchises.